Recently, the "Assisting Millions of Networks in Promoting Hometown Beauty" series of live streaming sales promotion activities was launched, and the first event was held. The live broadcast room of the event is set up in the key cultural and tourism project of Chikan Overseas Chinese Ancient Town at the provincial and municipal levels. Internet celebrities, media hosts, and the first secretary of the town (village) are invited to jointly promote the beauty of Kaiping and recommend "Jiangmen Excellent Products" and "Kaiping Excellent Products" to netizens from all over the country, empowering the high-quality development of the "Million Project" with online resources.
The entire event lasted for over two hours and was divided into two parts: "Promotion and Recommendation" and "Live Streaming Sales".
In the promotion and publicity session, the first secretaries of Nanlou Village in Kaiping Chikan Town, Qiangya Village in Tangkou Town, Hongfeng Village in Magang Town, and Xinjian Village in Chikan Town successively introduced the local characteristic cultural and tourism resources, as well as the new progress and achievements in promoting the "Hundred, Thousand, and Ten Thousand Project", showcasing the new style and achievements of high-quality development in each town and village.
During the live streaming sales segment, the hosts were able to "cultivate" the local folk customs, intangible cultural heritage, and popular homestays in Kaiping. They also showcased and recommended the unique and excellent products from "Kaiping's Best Selection" such as Magang goose, Dasha tea, and Chishui silk rice, allowing netizens to "enjoy" Kaiping and the local "premium products". During the live broadcast, special agricultural products, special offers and other "flash sale" activities attracted a large number of netizens to interact. According to statistics, the cumulative number of viewers in the live broadcast room has exceeded 1 million, and the cumulative sales of Kaiping's "premium products" online and offline have exceeded 10000 pieces, balancing the promotion effect and economic benefits.