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CreateDate:2021.02.13

Recently, a series of activities of "2020 China regional agricultural brand development forum and 2020 China regional agricultural brand annual grand ceremony" were held in Beijing. The event released the 2020 China regional agricultural brand influence index and other heavy content, among which Xinhui tangerine peel ranked first in the regional agricultural industry brand Chinese herbal medicine industry list with an influence index of 96.34.           

The event is sponsored by China brand magazine, China brand website and China regional agricultural brand research center, and jointly sponsored by cctv.com and Weibo. It is understood that 2020 China's regional agricultural brand influence index is from the "media communication power, regional image power, resource development power, social identity" four aspects, including the query, sorting, screening, selection and other work of big data on the shortlisted brands. According to the scalarization results of the above four indexes, it is arranged from high to low according to the influence index of the data, and please refer to the expert Home review correction. The index is divided into two categories: Regional Agricultural image brand and regional agricultural industry brand. The regional agricultural industry brand is divided into nine industrial sub categories: "grain and oil, fruits, vegetables, tea, edible fungi, Chinese herbal medicine, animal husbandry, aquatic products, small specialty".           

Xinhui tangerine peel was shortlisted in the "regional agricultural industry brand Chinese herbal medicine industry" influence index list for two consecutive years in 2018 and 2019, both ranking fourth. In 2020, Xinhui tangerine peel ranked first, and became the only Chinese herbal medicine industry brand selected in China's regional agricultural brand influence index for three consecutive years.           

For a long time, our city has attached great importance to the development of tangerine peel industry, actively carried forward tangerine peel culture, and made it an important starting point for Rural Revitalization and high-quality development. The development quality and brand effect of Xinhui tangerine peel industry have been continuously improved. In 2020, Xinhui tangerine peel has played a positive role in the fight against epidemic disease, and has also been selected as a special film shooting case of the Rural Revitalization Strategy of the Ministry of agriculture and rural areas. In addition, Xinhui District Xinhui tangerine peel advantage zone with Chinese characteristics was successfully selected into the fourth batch of "advantage zone of agricultural products with Chinese characteristics" list.

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